Carrd vs Linktree: which should you use?

Carrd and Linktree both give you one page to put in your bio, but they come from different directions. Carrd is a one-page website builder. Linktree is a link in bio tool. The right choice depends on whether you want design freedom or speed.

The main difference

• Carrd lets you lay out a whole page: sections, text, images, forms and buttons anywhere. It works for a personal site, a portfolio or a simple landing page, as well as a link in bio.
• Linktree gives you a stack of link buttons with a profile photo and bio on top. Less freedom, but you can be live in minutes and it is built for social media traffic.

Choose Carrd if

• You want a page that looks like a small website, not a list of links.
• You are happy to spend time arranging layouts.
• You want to use your own domain on a low-cost plan.

Choose Linktree if

• You want something live in five minutes on your phone.
• Your page is mainly links to your content and socials.
• You want built-in link in bio features such as click analytics.

Pricing

Both have free plans. Carrd's paid plans are billed yearly and unlock features such as custom domains and forms. Linktree's paid plans are billed monthly or yearly and add analytics, designs and removing the branding. See our Linktree pricing breakdown for current numbers, and check Carrd's own site for theirs.

A third option

Link in Bio sits between the two: as quick as Linktree, with more design control from 30 themes and a full style editor, plus forms, analytics, QR codes and short links included in one plan from $4.99 a month. See how it compares in the Linktree alternatives roundup.