What is Linktree, and how does it work?

Linktree is a link in bio tool. It gives you a simple mobile web page with a list of buttons, one for each link you want to share, and a short address like linktr.ee/yourname that you put in your social media bio. When followers tap that one link, they see all of your links.

What is Linktree used for?

Instagram, TikTok and most social apps give you very little room for links. Links in captions are not clickable, and your profile usually shows one website link. Linktree solves that by putting a page of links behind that single spot.

• Creators link to their latest video, merch, newsletter and other socials.
• Musicians link to streaming services, tour dates and a new release.
• Small businesses link to their shop, booking page, menu and reviews.
• Writers and podcasters link to recent episodes, articles and a sign-up form.

How does Linktree work?

1. 1You sign up and choose a username, which becomes your page address.
2. 2You add links as buttons and arrange them in order.
3. 3You pick a look for the page, such as colors, fonts and a profile photo.
4. 4You paste your page address into the website field of your social profiles.
5. 5When you have something new, you update the page instead of your bio.

Behind the scenes, a link in bio page is just a small website. The value is that it is quick to set up, works well on phones, and shows which links people actually tap.

Is Linktree free?

Linktree has a free plan with unlimited basic links, and paid plans that add things like analytics, custom designs and removing the Linktree branding. We keep a sourced breakdown of every plan on our Linktree pricing comparison.

Linktree alternatives

Linktree is the best-known option, but plenty of tools do the same job, and some do more. Link in Bio gives you a designed page with 30 themes, forms, cookie-free analytics, QR codes and short links in one plan from $4.99 a month. You can paste your Linktree address during sign-up and we import your links, photo and bio.

For a wider comparison, see the best Linktree alternatives, or read how to make a link in bio page step by step.